About Us

Who we are, what we do

Established in 1975, Veira Group has been engaged in manufacturing of electronic products since inception.Starting with one of India’s leading Tape recorders & DVD players manufacturer, Veira extended its range to manufacturing of CRT Televisions, LED TVs, Washing Machines and Air coolers using its synergies having its own setup of Plastic Molding, Main Board Assembly (SMT & MI), as well as Design engineering centres across different parts of the globe.

One of the largest names in the field of Electronics Manufacturing, Veira has boasted immense setups and technologies to be integrated into the Indian domestic market.

Larger setups, growing and rapidly changing technologies, happy customers and exclusive products is the strength of Veira Electronics Pvt. Ltd.

As a company having Indian roots since inception, Veira is a purpose-oriented company focused on Research, development and Quality. The company is a solution provider to all the multiple brands in the country for fulfilling their needs to supply products in Consumer durables, home appliances and white goods. Apart from this Veira is also engaged in repairing and refurbishing of all its enabled fields including products like LED TVs, and Audio systems.

Vission

To be the largest producer of LED TVS, Washing Machines, Air coolers, multimedia speakers and monitors in the country.
To offer its customers the trustworthy products.
To get products under its brand to reach the largest customer base in India.

Mission

Veira group aims to be the leader in the field of design manufacturing by offering its customers better quality products at the best price with continuous innovations in technology.

Goal

Veira believes in continuous improvements for its products and tends to be the first to introduce new technologies in its products.

History of the Company

2015

Viera Group entered into the field of personal care with license for the brand. Versace 1969 Abbigliametosportivo SRL from Italy. The group has developed a great market for deodorants, perfumes, shower, gels and many other personal care and leggier products. Veira group has now launched its brand IVeira in deodorants and perfume to cater to the young Indian market. Personal care is set to become Veira groups second successful foray where it targets to reach large amount of Indian households with its highly attractive products.

2016

Veira group tied up with the brand JVC to become the national distributor for its products in video and Audio. JVC has entered India with a large range of more than 50 models in Audio and Video category. JVC is one of the largest brand from Japan with expertise of being the number one brand in the field of Audio and Video products in many major markets across the world. JVC has entered most of the large scale shops in India to cater to the large Indian Audience.

2017

Veira group has also tied up with Kelvinator brand as its official national brand distributor for appliances and consumer Electronics. Large appliances like Air coolers, Electronics like Home Theatres and LED TVs, gadgets like Power brand and small appliances like iron and Juicer mixer grinder are sold in India by Veira group across India.

Veira group also forayed into the real estate business with properties across the Delhi NCR area for letting purposes. Veira group offers its properties for Lease to embassies, brands, institutions and retailers to offer them with presence in the most elite locations and markets across the national capital region. Major institutions, brands and multinationals have trusted Veira group with affiliating their names to these state of the art properties.

Leadership

 

Mr. Virendra Maini

Chairman

Being the chairman at Veira electronics has been associated with the manufacturing & trade of electronics products in India since more than 40 years now. From ca...

Being the chairman at Veira electronics has been associated with the manufacturing & trade of electronics products in India since more than 40 years now. From cassette players to disc player to speakers to CRT television & now to the current field of LED TVs, Mr. Maini is equipped with the right balance of experience & knowledge to accelerate the growth of Veira electronics in the country.

His Strong support and initiatives in total quality management and his professional approach let to rapid growth of the organization Mr. Virendra Maini has won many awards and accolades, the most important being awarded with the prestigious “ The Spirit Of India award ”. Social initiatives- He has played a key role in the development activities of the SVS Sanstha. Various works in the Sanstha were done under him and because of his efforts like a mobile food donation van & providing medicines for the underprivileged. He has contributed not only to the Sanstha but also is a regular contributor to society in general and is always ready to help.

Read More

Mr. Ankit Maini

Managing Director

Ankit Maini, The Managing Director of Veira Group, is a futuristic leader who has been actively looking after and responsible for Strategizing, growth & business...

Ankit Maini, The Managing Director of Veira Group, is a futuristic leader who has been actively looking after and responsible for Strategizing, growth & business development of the Group. He did his schooling in New Delhi. Post which Mr. Ankit pursued his higher education in The USA. He Majored in Electrical & Computer Engineering from the prestigious University of Maryland, MD. He also worked at the Pepsi Bottling Company, USA. He returned to India at the age of 24 to establish his vision of manufacturing high technology products in India.Upon his return, Mr. Ankit decided to enter the Television manufacturing Industry, hence adding a new vertical to the family business keeping the synergy of the company in mind.

He has a vision to turn his company into one of the largest led TV Manufacturing units in India - Veira Electronics Pvt. Ltd. is one of the few Indian Company's to achieve that. To ensure further diversification and growth of the Group, he successfully entered personal care segment with Veira personal care pvt ltd, where he successfully got into a long-term licensing deal with renowned Italian brand v19.69 Versace 19.69 AbbigliamentoSportivo and was the First and only company to have such a deal for India.

In 2017 Veira Electronics joint hands with JVC Japan to be the exclusive partner for India, hence adding another successful joint venture to the Veira family. He is also a prominent member in CEAMA , (Computer Electronics and Appliances Manufacturing Association), where he works to ensure the overall growth and troubleshooting for the entire industry.

 

Mr. Ankit has also been involved with various social activities and is an active executive committee member of National Human Rights Organization that works under the constitution of Republic of India for the protection of basic human rights throughout the country. He has previously also served as a state Chair Person of the organization.

Being always associated with technology and development Mr. Ankit Maini has written articles on “The need of energy efficient products in India” in various magazines and news papers. He led the company in achieving the goal of 100% compliance in manufacturing and energy efficient led TV’s . His commitment towards energy efficiency has been recognition and he has been awarded with prestigious “Times Power Icon 2019” for contribution in Energy efficient technology and innovation by the renowned Times Of India Group.

Read More

Mr. Sharan Maini

Operations

Mr. Sharan Maini, the Managing Director for Operations at Veira Group, is a principled and a compassionate leader. Mr. Sharan spearheads the operations of the group...

Mr. Sharan Maini, the Managing Director for Operations at Veira Group, is a principled and a compassionate leader. Mr. Sharan spearheads the operations of the group and heads the product research and development team. He did his schooling from Modern School Vasant Vihar, New Delhi. A graduate in Business Management from The University of Nottingham, United Kingdom, he gained the Masters Degree for International Business from the prestigious Kings College in London, UK. During his stay in the UK he worked with BV Water TTMT Ltd and headed multiple projects related to international sourcing and business. Having gained this work experience and team leadership in the UK, he returned to India at the age of 23 and joined the Tax department at Ernst & Young, India, to further gain experience this time in India. He worked with them for a span of a year after which he joined his family business at Veira Group.

He joined Veira Group in 2011 with a fresh vision and ambition to become the largest LED TV manufacturer and ODM in India. He surely has worked towards his goal with immense focus and he continues to set new goals for himself and the group while ticking the previous ones off.

Mr. Sharan Maini with his experience in the field of International business has invested his time and has managed to achieve partnerships at the highest level for Veira Electronics. Today, Veira Electronics has its partners and vendors base ranging from Silicon Valley to Osaka. Achieving multiple firsts in the product development stage, Veira Electronics with the help of its partners has managed to launch many new technologies and features in all its products.

His vision has led the group to expand its horizons and have now entered the field of Multimedia speakers, Air Coolers & Washing Machines.

Read More

Corporate Video


LED TV Division film

Company social responsibility